How I doubled my new client acquisition by changing my practice structure and hiring digital marketing experts

digital marketing facebook ads google ads new client acquisition practice growth practice structure Feb 16, 2024

As a professional in the healthcare industry, I know how important it is to attract and retain new clients. However, this can be challenging, especially in a competitive market. That’s why I decided to change my practice structure and invest in digital marketing experts. The results have been impressive: I have doubled my new client acquisition this year!

How I changed my practice structure

One of the fundamental changes I made was to allocate more time for initial consultations with potential clients. Instead of rushing through a 30-minute session, I now spend at least 40 minutes with each client, listening to their needs, answering their questions, and explaining how I can help them. After the first visit, I followed up with them and scheduled two more sessions to build rapport and trust. This way, I can demonstrate my expertise, professionalism, and value and convince them to choose me over my competitors.

How I hired digital marketing experts

Another crucial change I made was to hire digital marketing experts to manage my online presence and advertising campaigns. I realized that I needed to reach more people who were looking for my services and that I could not do it alone. I hired a team of specialists with experience in Google Ads and Facebook ads who know how to optimize my website, landing pages, and social media profiles. They have helped me create and run effective ads that target my ideal audience, generate leads, and increase conversions. They also monitor and analyze the performance of my campaigns and make adjustments as needed.